Masha Gurina – Independent Coach

My approach is customer-centered, highly personalised, and based on a unique blend of expertise drawn from my experiences as both a seasoned business leader and an award-winning choreographer. As a coach and advisor, I help business leaders and their organisations crystallise visions, identify meaningful growth opportunities, innovate, and promote creativity.

My clients say that I help them gain a fresh perspective on their situations, recognise the broader context and dynamics at play, and ultimately, make better life and business decisions and fulfill their aspirations.

The impact of my work includes:

Enhanced ability to see and pursue new opportunities.
Developing the inner ability to create, change and innovate.
Overcoming stagnation and developing new ways of thinking, working, and collaborating.
Breaking functional silos and creating synergies.

My approach specifically to coaching creativity is based on a belief that creativity is a fundamental human skill. My creativity coaching method combines design thinking and improvisation theatre techniques.

I have extensive experience working with diverse groups of clients and collaborators in various sectors and geographies. Fluent in 4 languages (English, Spanish, German, and Ukrainian) and with high cultural competency, I am adept at understanding the context and goals of the companies and individuals I partner with and building the bridges required to realise them