Jochen Kleef

“A leader with scientific education and a successful track record in team building, turnaround and growth management. To me, management is about coping with complexity. Leadership, by contrast, is about coping with change and inspiring people.

After an apprenticeship in a German hi-tech SME and a University degree in Physics, I pursued an international career in project management.

Locations include London, Frankfurt, Beijing, Hong Kong and now Berlin with responsibility for professional services businesses ranging from 17 to over 4,000 staff.

In 2010 I resigned as Asia Pacific Head of Professional Services from the global firm and founded kleef&CO in Hong Kong ( to help early stage and small companies in the green industry to become more professional, establishing themselves as serious industry players thereby generating business growth towards a more sustainable economy.

kleef&CO therefore is a boutique strategy, business & growth management advisory firm specialising in sustainable business. 2015, we opened a branch office in Berlin.

My honorary work involved being expert citizen in the environmental committee in my German home town, leading a pan-European working group for the German Physics Society, and establishing Hong Kong’s 1st Waldorf Primary School Forest House ( as Chairman of the Board of Trustees.”