Jenny Andersson is a brand & business strategy consultant working with organisations and start-ups to transform their future prospects through purpose-led enterprise. Activating purpose in your business allows for greater engagement with customers, staff, stakeholders, as well as raising productivity and profits. Purpose acts as a bridge from the old business paradigm of the 20th century to the more connected and compassionate future we all hope for but often struggle to build through business.
With over 30 years’ experience in brand communications, Jenny has worked with many of the world’s leading brands to integrate social and environmental purpose including Virgin, Levi Strauss and Timberland.
She holds an MBA, MSc in Psychology, is a Fellow of the RSA. She curates The Purposeful Enterprise Online Summit 2016 first held on 11-13 April, 2016.